Key drivers to enable digital transformation

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Key drivers to enable digital transformation

Digital transformation is integration of digital technologies into all the areas of a business, resulting in the fundamental changes in how a business operates and delivers value to customers. It's a process that involves the adoption of new digital technologies to improve business processes and customer experience and ultimately drive growth.

In this article, we discuss ways to enable digital transformation in your business, and its benefits. 

We’ll discuss the key drivers to digitally transform your business one by one.

So, let’s jump right into it:-

1. Customer expectations

Customers now expect businesses to have a strong digital presence and be able to interact with them through digital channels.

digital transformation for customer satisfaction

In today’s digital ear, customers want to easily:-

  • Find information about a business online
  • Make purchases online
  • Communicate with businesses through various digital channels like social media, email, and chatbots. 

They also expect businesses to provide personalized experiences based on their previous interactions and preferences. Businesses meeting these expectations are more likely to build loyal customers willing to recommend them to others. In this mobile-first era, you must meet the customer's omnichannel presence expectations, such as digital advertising presence using various mechanisms, including QR Codes, which can be generated using a secure QR Code maker.

2. Data Analytics

Businesses are generating large amounts of data that can be used to optimize their operations, and gain a competitive advantage. Gaining insights into customer behaviour, market trends, and other key performance indicators is just a few clicks away by leveraging automated data analytics.

digital transformation for data analytics

Data caged in scanned/physical documents is only valuable if you can leverage it for decision-making. Businesses using automated document processing tools to convert this unstructured information into structured insightful data have competitive advantage over others.

Related - How to measure the impact of digital transformation?

3. Agility and speed

Digital transformation can help businesses become more agile and responsive by streamlining processes, reducing manual labour, and increasing department collaboration.

digital transformation for agility and speed

For example, implementing cloud-based software can enable businesses to access data and applications from anywhere, allowing for faster decision-making processes. Additionally, automation tools can help businesses reduce the time and resources spent on manual tasks, freeing employees to focus on higher-level work.

Another example is the use of agile methodologies in software development. Agile methods like Scrum or Kanban prioritize iterative development, constant communication, and flexibility. This allows teams to respond quickly to changing requirements or customer needs and adjust the product accordingly.

4. Cost savings

Automating different repetitive and manual tasks, businesses can reduce the need of human intervention in day-to-day tasks. Streamlining repetitive tasks means employees finish their work quickly thus getting more done in less time. 

digital transformation for cost saving

For example, a retail business can automate inventory management through digital tools, reducing the need for manual counting and tracking. Similarly, a manufacturing company can use digital systems to automate supply chain management, reducing the risk of stock-outs or overstocking. 

Another example is digital payments, which can reduce costs associated with traditional payment methods such as paper checks or cash. Digital transformation can also lead to increased efficiency in business operations, lowering overhead costs and improving profitability. For example, a company can implement a digital collaboration platform that enables remote work, reducing the need for office space and associated expenses.

5. Regulatory compliance

Digital transformation can help businesses ensure they are meeting all legal and regulatory requirements, particularly when it comes to data privacy and security.

digital transformation for regulatory compliance

For example, intelligent document processing (IDP) software can be used to automate the extraction and processing of sensitive data from various documents, ensuring compliance with data protection regulations. 

6. Talent acquisition and retention

As businesses continue to adopt digital technologies, the expectations of employees have also evolved. Today's workforce expects access to the latest digital tools and technologies in the workplace, and businesses that fail to provide them risk losing top talent. To attract and retain the best employees, businesses must embrace digital transformation and provide employees with the tools they need to do their jobs effectively.

digital transformation for talent acquisition

For example, a company that has adopted a cloud-based project management software can allow its employees to collaborate on projects from anywhere, at any time. This allows for greater flexibility in work arrangements, which can be a key factor in attracting and retaining top talent.

7. Workflow efficiency

One of the key benefits of digital transformation is increased workflow efficiency, as it allows businesses to automate and streamline their processes, ultimately resulting in cost savings and increased productivity.

digital transformation for workflow efficiency

Digital transformation can help businesses provide tools for top talent to work effectively by providing access to the latest digital technologies and tools, such as cloud computing, artificial intelligence, and machine learning. These tools can help streamline tasks, improve decision-making, and enhance collaboration among team members, resulting in faster and more efficient workflows.

Points to remember while adopting digital transformation

Here are a few actionable items that you can consider for adopting the key drivers for digital transformation into their current workflow:

1. Identify the current gaps in your organization's technology infrastructure

Take a closer look at your current technology setup and identify the areas needing improvement to better support digital transformation.

2. Define your digital transformation goals and objectives

Set clear goals and objectives for your digital transformation efforts. This will help you stay focused and track progress towards achieving your desired outcomes.

3. Invest in training and upskilling

Invest in training and upskilling your workforce to ensure they have the necessary skills and knowledge to support your digital transformation efforts.

4. Leverage data and analytics

Make data-driven decisions by leveraging data and analytics to gain insights into your business operations and customer behaviour.

5. Embrace a culture of experimentation

Foster a culture of experimentation and innovation within your organization to encourage exploring new ideas and approaches.

6. Collaborate with external partners

Collaborate with external partners such as technology vendors, consultants, and other stakeholders to leverage their expertise and resources.

7. Continuously evaluate and improve

Continuously evaluate your digital transformation efforts and make adjustments as needed to ensure you achieve your desired outcomes.


For any business, digital transformation is about providing customers with a better experience, yielding maximum employee productivity. The key drivers of digital transformation include:

  • Data-driven decision-making.
  • Changing customer expectations.
  • Competitive edge for a business over others.

Businesses adopting digital transformation are all set to benefit from increased workflow efficiency, reduced costs, improved customer satisfaction, and enhanced innovation. Digital transformation also allows businesses to leverage new technologies and tools to improve their operations and stay ahead of the competition.

Suggested Case Study
Automating Portfolio Management for Westland Real Estate Group
The portfolio includes 14,000 units across all divisions across Los Angeles County, Orange County, and Inland Empire.
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Pankaj Tripathi
Written by
Pankaj Tripathi

Helping enterprises capture data for analytics and decisioning

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